What do the online brokerage rankings mean? If I open an account at a brokerage firm ranked #1, do I have a better chance of making money? All trades involve a brokerage firm even if a stockbroker is not used to help with the trade. Although customers may enter orders for trades via the Internet, customers do not have direct access to the securities markets and therefore must use a brokerage firm in order to execute their trades. Customers should also remember to do their homework where their investments are concerned. Is my order executed immediately?
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